The big (and only?) opportunity for Google+

We’re a couple weeks into the life of Google+.  Yes, it has been fun to be part of a social network as it is born and learns to take its first steps.  The hangouts feature is definitely uber-compelling and the circles interface is kinda neat.  But other than that how much has Google+ really differentiated itself from Facebook.

By the way, if the above paragraph means little to you, it probably means that you have yet to try out Google+. Everything you wanted to know about Google+ (so far) can be found in this Mashable post.

What I think about Google+ is that by the end of 2013, we won’t be talking about it anymore and the tumbleweeds will be rolling in.  One of the big things I’ve heard people say about Google+ is that it provides a Facebook “do-over” for those Facebook users that ruined their social graphs by friending too many people, or worse, friending a lot of strangers.  But I think people like that are in the minority of Facebook’s 700 million users.  Furthermore, I think the majority of Facebook users shudder at the thought of having to recreate their networks on something like Google+. 

But there is a place Google+ can be an easy, uncontested slam dunk.  That’s as internal social network for enterprises making use of Google Apps. The number of people craving a Facebook for the workplace is massive.  People want to utilize social network mechanics as tools for working together and getting stuff done.  And while there have been plenty of attempts to provide this from companies such as Microsoft, Jive, and Salesforce, Google is in a position to simply turn Google+ on as part of its Google Apps offering and provide the solution with very little barrier to adoption.  I’m telling you, it would be an instant success.

I’m certainly not alone in desiring Google+ be included as a Google Apps feature and fortunately, Google appears to be hearing the pleas and taking action.