When I first deployed WordPress to this domain, I did it primarily because I liked how the WP software would allow me to publish more content to this site. Previously I was using Dreamweaver to make new pages, create hyperlinks, move old content to different places, change the hyperlinks…and all that other stuff required for hand coded web sites, And yeah, that was a pain. WordPress was a breath of fresh air. It allowed me to focus on the fun part of having your own web site. The content part of it.
The purpose of this site has always been to share what what was happening in my life with my friends and family. Naturally, after Keturah and I got married the site began to center on what the two of us were up to. And when Mason, was born…well, for a while things making it to this blog – especially the stuff coming via Flickr – was almost entirely about Mason. Now that Jude will be here in a matter of weeks, we expect another wave of “here’s what our baby is up to” posts. What can I say, when your primary audience is your friends and family, that’s what they want to hear.
But right around the time that I deployed WordPress here, blogging began to seriously take off. If you are working in the web industry, like I do, It didn’t take long for it to become practically a requirement. In many ways, your blog has replaced your resume.
So to show my expertise on the professional subject areas I found interesting and to share my knowledge, I began posting some content on web development and design. But it never really worked. Posts about cool WordPress plugins and themes along side posts about my infant son and a backpacking trip to Yosemite just didn’t work right. They were polarizing the people who read my blog. It soon became clear to me that I needed to keep the focus here on the less professional parts of my life but find another outlet to share my knowledge of the interweb and trends I’ve been noticing.
Just a few days ago, I launched that other outlet with my interweb partner-in-crime, Holly Hagen. So if you’re curious about what I’m advising folks to do with social media, trends I’m noticing online, and general thoughts about web technology…then you need to take the red pill.